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LEARN THE POWER OF STORY TO CAPTURE ATTENTION

SIMPLIFY HOW PEOPLE DO BUSINESS WITH YOU

WRITE HEADLINES THAT CAPTURE ATTENTION

For thousands of years we have been telling stories. They draw us in, teach us something and move us to action. A website can do that too.

Learn to understand how people read websites and write in a way that captures their attention.

Take your website visitor on a journey. Talk about the problems they are facing and how you can help them with some solutions.

TOO MANY COMPANIES ARE LOSING OPPORTUNITIES BECAUSE OF THEIR WEBSITE.

TABLE OF CONTENTS

These six changes will make your website stand out from the crowd.

It is not enough to just have a website. It is not even enough to just have a pretty look website anymore. You need an outstanding website and the way to do this is to leverage the power of story.

Newspapers and Magazines know that readership lives or dies on a headline. Websites are no different.

1. HAVE A CLEAR AND SIMPLE HEADLINE

INTRODUCTION

You want an image that portrays the best possible outcome for your clients.

2. HAVE A PICTURE OF SUCCESS AS THE MAIN IMAGE

You'd never believe how hard some businesses make it when you want to do business with them.

3. GIVE A CLEAR CALL TO ACTION

Your customer has a problem they want help solving. This is the secret to making sure you hold attention the whole time.

4. OPEN UP A STORY LOOP

5. LAY OUT A PLAN

Laying out how someone does business with you with help them take the first step.

6. USE SHORT PARAGRAPHS AND CATCHY HEADLINES

Learn the habits of how people read websites and they will actually read what you write

ABOUT THE AUTHOR

CEO, GET CLEAR CONSULTING

Jon Morrison started Get Clear Consulting because he noticed that there was something missing in the marketing industry. Too many businesses are missing out on opportunities because they think that simply having a nice-looking website is sufficient for attracting customers. It isn't. If everyone has a nice website, the competitive advantage belongs to those who can stand out with their words.

As a best-selling author, Jon knows how important words can be.

He is happy to share some of his insights on how you can use words in a story to increase your websites's performance and stand out from the competition.

JON MORRISON

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