Why Should You Have A Lead Generator On Your Website?
Picture a potential client browser your website and three others of your competition. Your site stands out because there is a valuable resource that helps solve a problem they are facing at that moment. They happily provide their email address in good faith that you will not abuse your new right to communicate with them whenever you like.
Your content is helpful. Your design is classy. The potential client is impressed.
All of a sudden your competition fades from their attention and they are ready to do business with you.
That's the power of a good lead generator.